'I like it when someone creates a beautiful object that is also functional because it becomes something that is a pleasure to use. Beauty and functionality, elegance and timelessness must live together.’ – Valerio Mazzei, President, Edra
With legendary art director Massimo Morozzi, founders Valerio and Monica Mazzei launched Edra in the final days of the Memphis movement, developing a research hub where designers including Fernando and Humberto Campana helped establish Edra's reputation for art, innovation and a fascination for the avant-garde. The vocabulary of the Brazilian designers found a home with Edra and a collection of remarkable pieces followed. Today, their work including the Cipria sofa is widely collected both privately and by galleries and museums. Launched in 2009, the Cipria is composed of nine structural cushions that appear as powder puffs, their comfort enhanced by Edra’s innovative Gellyfoam® which in combination, remarks Edra, are as soft to the touch as a caress.
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